Heinrich Baer

Country Head of UBS Luxembourg

Heinrich Baer is Country Head of UBS Luxembourg, Member of the Management Board of UBS Europe SE, Head GWM Nordics and Head Asset Management UBS Europe SE, Head of Global Wealth Management Luxembourg, Nordics & Austria and Head of Asset Management. He has a long-standing track record of successful leadership at UBS, including front roles for many years, more than two decades of exposure to the Middle East and a number of leadership roles. He has been with UBS for 40 years. Heinrich started his career as a junior client advisor for Swiss clients. He moved very early to the Middle East where he gained exposure and insight to the Arabian culture. He became Head of the Representative Office in Dubai and contributed to business development and growth. Back in Zurich, he assumed the role as leader of the Wealth Management business in the Business Sector Middle East & Africa as a Regional Market Manager. This role included the supervision of seven Representative Offices in the region Middle East, Africa and Israel. He was also Head of Wealth Management Europe & Emerging Markets (EMEA) for Affluent and International Markets. Since 01st October 2018, Heinrich is acting as Country Head of UBS Europe SE, Luxembourg Branch and Market Head Wealth Management Benelux & Nordics. In July 2020 Heinrich was appointed as Member of the Management Board of UBS Europe SE, Head of Global Wealth Management Luxembourg, Nordics & Austria and Head of Asset Management. Heinrich is an alumnus of both IMD Lausanne, Switzerland, and the Amos Tuck School of Business Administration, USA. He holds the Swiss Federal Diploma for Bankers and the Federal Certificate for Commercial Employees.