Co-author of The Corporate Startup, winner of the 2019 Golden Axiom Business Book Award
Esther Gons is the co-author of The Corporate Startup, winner of the 2019 Golden Axiom Business Book Award and the 2018 Management Book Of The Year Award. The co-author of the recently released book Innovation Accounting, winner of the 2022 Golden Axiom Business Book Award. And the founder and CEO of GroundControl.
GroundControl is innovation software to manage, measure, and report on your innovation ecosystem. The platform focuses on innovation accounting and helps corporate startup teams with the de-risking process of new business models. GroundControl works with clients such as Euler Hermes, DHL, and ABN Amro.
Gons is an international speaker on topics of corporate innovation, innovation accounting, portfolio management, and startups.
Esther has a background in technology and has been an entrepreneur for over 20 years. She has mentored over several hundred startups, among others as an investor at NEXT Startup Ventures, lead mentor in the Rockstart Accelerator programs, and Lean Startup Machine weekends. That passion for pioneering is what still drives her to make change happen.