Trip Hawkins is a Hall of Fame game industry leader who founded and built Electronic Arts and played a key role in defining the PC industry. Co-Founder and CEO of If You Can Company, a publisher of educational games, he also now advises game and tech companies including Kixeye, NativeX and Extreme Reality 3D. He has spent his entire career in new media, first as an executive that pioneered the PC industry along with Apple’s founders at a time when the entire company had only 25 office workers. He founded EA in 1982, introduced many fundamental strategies and business practices to the game industry and was the creative and production force behind EA Sports. He later founded 3DO, a pioneering digital media platform; and Digital Chocolate where he led the company to deliver more than 200 million mobile app downloads and billions of game sessions. He developed and produced several games with software artists that are now in various halls of fame, and was himself the first and only business executive named to the Hall of Fame by the Academy of Interactive Arts and Sciences.