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Morgan Wirtz

CEO & Co-founder, Rise


Young entrepreneur (22) passionate about Gen Z and Neo-banking. Familiar with new business models adopted by the Generation Z - great interests in digital banking, product design & marketing.

- Sailing vice-world champion and sponsored by RedBull for 2 years (2016-2018)

- Founder of Uppr Agency: digital marketing agency (2018)

- Founder & CEO of Upy: a neobank for teens (2020)



Upy is the money app & debit card for teens, managed by parents. We are reinventing financial tools to enable a financially savvy generation to spend, save and invest their money with confidence. Upy offers a teen-friendly banking app containing spending, savings and later on an investment account. All-in-one, all simplified. Financial skills are worth practising at all ages, and we believe that every teenager should be enabled to manage their finances the day it matters to them. Our aim is to help teens grow their money skills while keeping it fun, engaging and trendy.

The dedicated parental interface helps parents to create a safe environment for their teens to learn about money. Parents can set flexible parental controls not available with most banks. And a simple, clear view of their teen’s financial world, complete with real-time transaction alerts. All in one app.