John Watton

Director Digital Marketing EMEA, Adobe

John Watton leads marketing for Adobe’s Digital Marketing business in Europe, responsible for the marketing strategy and execution of Adobe’s fastest growing business segment and largest international territory. He has 20+ years senior marketing experience in enterprise technology, SaaS and eCommerce marketing. John has a track record of innovating marketing teams – shifting from delivering marketing via traditional/offline outbound channels to online/conversational inbound marketing – and increasing efficiencies in acquisition and lead conversion. John introduced social media into several brands and has been recognized through several awards: in the Top 10 UK Most Engaged Marketers on LinkedIn 2014, a TopRank UK Top Online Marketing Influencer 2013 and B2B Marketing Magazine’s Marketer of the Year 2009/10.