home News Speakers Programme


Jelena Djokovic

National Director, Novak Djokovic Foundation

After more than four years as the Global CEO of the Novak Djokovic Foundation, Jelena took the position of the National Director in order to oversee Foundation’s strategy implementation more closely. She is also devoted to supporting young creatives and entrepreneurs through Original Magazine – a publication that brings exclusive in-depth interviews, analysis and trends that spark young people’s minds and ideas. Jelena has earned her Masters degree in Luxury goods and services at the International University of Monaco, and a Bachelors degree in Business administration and management at the Università Commerciale ‘Luigi Bocconi’ in Milan, Italy.