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François Phan

Head of Digital & Innovation, Buzzman

Graduated in Marketing Strategy from EDHEC BUSINESS SCHOOL and Humanities at Paris-Sorbonne, François Phan began his career as a consultant in Change Management and Marketing at Capgemini Consulting. He then joined Ogilvy & Mather France in 2011 as an account manager for The Coca-Cola Company where he was working on the brand new global platform of Coke Zero, with the content creative excellence team in Atlanta, led by Jonathan Mildenhall.

Fueled by great ideas, new technologies and pop culture, François became Integrated Producer in 2013, where he made the craziest campaigns happen, launching Netflix in France, leading from a production perspective award winning campaigns for Allianz, Coca-Cola, Nestlé Waters… During his time at Ogilvy & Mather, François won more than 40 international creative awards (Cannes Lions, D&AD, LIA…).

In 2016, François Phan joined Buzzman to work with Georges Mohammed-Cherif, one of the most disruptive Executive creative director in Europe.

At Buzzman, François leads Innovation for clients like Burger King, Huawei, Ubisoft, Meetic, Ouibus.

He also co-founded Productman, Buzzman’s department dedicated to the creation of innovative products or services with a consumer focus.



BUZZMAN, voted « Best International Small Agency of the Year award in 2011 » by Ad Age and « Agency of the year » at the Cristal Festival in 2013 and 2016, « Agency of the year” at the Effie Awards France 2016 and “Most Creative Agency” at the Agencies of the year Award 2016, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.

In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.

Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, BUZZMAN is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING, IKEA, OUIBUS (SNCF), Meetic, Mondelez (Milka, Tassimo & Belvita), Brandt, Huawei, NRJ Mobile, Heetch, Banque Populaire, CanalPlay, Moët & Chandon.