Craig Lee

Senior Manager Performance Development - Customer Experience & Brand, Emirates Group

Craig Lee is responsible for improving business results by changing the way we think and transact with customers. He helps drive customer centricity and the reshaping of customer experiences across multiple touch points.


He has a unique understanding of brands, customer needs and behaviours and what this means to the delivery of profitable services and processes.   This is done against the focus of growth and organizational agility and the delivery of an enhanced customer and employee experience in cosmopolitan, international and multi-cultural work places.


Craig is a recognisedfor his expertise in customer experience, employee engagement, integrated marketing and bringing brands to life.

He holds an Industrial Psychology degree from the University of Stellenbosch, South Africa