Author of the book "Humanizing Big Data"
Colin Strong is author of Humanizing Big Data which explores the way in which brands can generate greater value from their data assets when they adopt consumer-centric thinking. Colin is leading UK-based consumer researcher who works with a wide range of global brands to help shape their consumer strategies. Consumer data is an essential component of Colin’s role, both in terms of using it to drive insight that was once the preserve of surveys but also to advise on ways to shape new consumer brand relationships. Behavioural science runs throughout his research practice, not only to design experimental approaches, but also to guide data analytics.