Chris Redlitz

Chris has been on the forefront of emerging technologies since the commercialization of the web. Chris co founded the AdAuction, the first online media exchange in 1997 which was the precursor to the current auction based and dynamic pricing platforms in online media. Chris was instrumental in restructuring the businesses for Get Relevant (acquired by Lycos) and Aptimus (acquired by Apollo LLC). Chris co founded the first online independent yellow pages, OnVillage (acquired by Super Pages), the first online automated coupon platform, launched the first RSS ad campaigns, and helped develop the first peer to peer ad delivery system. He received Ad Age’s prestigious i20 award for his accomplishments in the development of interactive advertising. Chris has been a successful adviser and investor and he was an adviser and seed investor in Omniture (acquired by Adobe), the web’s leading analytics company. Early in his career, Chris worked for Reebok Int’l and continues to pursue his passion for fitness as an avid cyclist .

A 25-year Internet and retail industry veteran, Mr. Redlitz is currently a partner at Transmedia Capital, an investment and advisory group, focused on early stage, online media related companies. Mr. Redlitz was previously an executive team member for Skyrider, a peer to peer advertising and media distribution company. Prior to joining Skyrider, Mr. Redlitz was President of Feedster, a leader in RSS search and syndication. In 1997, Mr. Redlitz co-founded AdAuction, the first online media exchange and received Ad Age’s i20 Award for his accomplishments in the development of interactive advertising. Mr. Redlitz has served in executive positions for Money Mailer Inc., and lead generation companies, Get Relevant (acquired by Lycos) and Aptimus (acquired by Apollo LLC). Early in his Internet career he helped found one of the first independent online yellow pages, On Village, which was acquired by World Pages. Mr. Redlitz spent more than 10 years at Reebok International where he held management positions in sales and marketing and also owned and operated one of the first boutique sports retail chains in Southern California. Mr. Redlitz has been a featured speaker at advertising and media related conferences, and is an adviser to several early stage companies.