VP Performance and Data Management, Partner, Sid Lee Media
With a bachelor’s in film production and a minor in marketing, Anne-Marie has more than 15 years of interactive marketing experience behind her. She has evolved in a variety of specialized fields, such as search engine optimization and search marketing, performance and optimization, relationship marketing, as well as analytics.
She joined the VDL2 agency in 2004 as a performance and SEO consultant, where she worked with clients such as Just for Laughs, RDS, and TV5 Canada. She then joined Luxury Retreats in 2006 as manager of web-based client-acquisition activities. Subsequently, she operated as senior performance and relationship marketing consultant for brands like VIA Rail, InterContinental Hotels, Tourisme Saguenay Lac-Saint-Jean, and Groupe Dufour at Phéromone.
In 2010, Anne-Marie became analytics director at Nurun, working with clients the likes of Hydro-Québec, L’Oréal Paris, Bombardier Recreational Products (BRP), Archambault, and Groupe TVA. With Sid Lee since 2011, Anne-Marie has built the performance department and collaborated with clients as diverse as Tourisme Montréal, RONA, SAQ, Danone, Keurig, National Bank, adidas, Cirque du Soleil, Absolut, and Facebook.
She believes in delivering efficient results and ensuring that a client’s objectives are realistic and realized. Optimizing a brand’s performance is her priority, and she favors methods that make the most of data, client intelligence, consumer intelligent, and creativity.