Prof. Diana Derval

Chair and Research Director of DervalResearch, contributor for Harvard Business Review, author of the books “Designing Luxury Brands”

Diana Derval is Chair and Research Director of DervalResearch, global market research firm specializing in human behavior, neurosciences contributor for Harvard Business Review, Chair of DervalBiotech代戈 and the Better Immune System Foundation. Inventor of the Hormonal Quotient® (HQ), and of the Derval Color Test® taken by over 10 million people, nominated for the Edison Awards, member of the Society for Behavioral Neuroendocrinology, and author of the books “Designing Luxury Brands”, "Hormones, Talent, and Career", and “The Right Sensory Mix”-finalist of the Berry-AMA Award for best marketing book - Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to identify, understand, and predict human traits, motivations, and behavior. She has accelerated the development of Fortune 500 firms including L'Oréal, Sephora, Sofitel, BMW, and Louis Vuitton. Regularly featured in the media (Fujian TV, Guangxi TV, France Infos, Marketing Management, Sidney Herald Tribune, Fashionista), Diana Derval is adjunct professor at Donghua University in Shanghai and teaches Innovation, Design Thinking, and Neurosciences at Sorbonne in Paris, and Fudan/MIT MBA. Over 25,000 professionals enjoyed her inspirational lectures and workshops from Paris to Shanghai.