Senior Director & Financial Services EMEA, Salesforce
Sander is responsible for Financial Services across Northern/Central EMEA at Salesforce. Sander has worked over 20 years for and with banks including ING Bank, ABN AMRO Bank, RBS, Rabobank and JP Morgan. He specifically brings deep subject matter expertise in Wealth Management, Capital Markets & Derivatives, Corporate – and Retail Banking.
Sander led the integration of Client Tooling & Processes when ABN AMRO Bank merged with RBS + designed a new CRM system and related business processes for the RBS globally. He subsequently started his own LTD and built a Client Intelligence Dashboard in partnership with ThomsonReuters, Dun&Bradstreet and QlikView. Sold this solution to multiple banks including JP Morgan and provided strategy consulting related to Client Value Analytics.
Prior to joining Salesforce, Sander led a global FS team at Capgemini focused on translation of Customer Insights (AI) into relevant offerings. Sander has a passion for translation of customer behavior into contextual dialogues with customers: https://www.linkedin.com/in/businessintelligence1