The organization focused on material development that includes bio-plastic development, non-wood pulp materials development and eco-friendly coating solution development. Biodegradable bioplastics made from seaweed by-products. In addition to seaweed, they are developing pulp materials using various materials such as coconut shells, rice husks, and beer gourds, and coffee gourds. Janoodam is a product line brand made of eco-friendly materials including seaweed by-products, meaning "sharing nature." Dalharoo, a brand story of "A sweet day to paper yourself" means it is a gift to someone who means a lot.