Innovation and sustainability in the Supply Chain sector

Anne-Lorraine Reinbolt

Jonas Hernlund (Chief Commercial Officer of Einride) will be presenting next September 16th and will share his views on "How Europe will become the global frontrunner in intelligent movement: Zero emissions, zero waste and zero traffic deaths"

WHAT ARE THE BIGGEST SUPPLY CHAIN MANAGEMENT TRENDS?

Sustainability and cost disruption. We’re seeing more and more pressure on both Shippers, Carriers and Technology providers/OEMs to lead the change to significantly reduce CO2 driven by consumer, business and policy regulations. If you zoom in on the road freight industry, it drives a whopping 7% of all CO2 emissions globally and has not enjoyed any significant cost efficiency in the last 100 years. In addition, regulators are putting significant pressure in the supply chain, for example cities like Amsterdam wants to ban diesel and petrol cars by 2030.

HOW CAN EUROPE BECOME A LEADER IN INTELLIGENT MOVEMENT? WHAT ARE THE MAIN CHALLENGES? 

Europe has a long history of innovation in the supply chain industry. A lot of the transportation technologies powering the supply chains of the world was ideated and built here. However, due to our bureaucratic processes and less progressive legislation in areas like AI and Autonomous driving vehicles, Europe is falling behind Asia and the Americas. Europe needs to take an active decision if it wants to enable key players in the future supply chain industry to emerge from here or if it wants to lose the race as for example has happened in the cloud industry.

MORE GENERALLY WHAT IS THE MISSION OF EINRIDE?

Climate change is the most important challenge we face today. Humanity has an endless capacity for creativity, but in many areas we remain resistant to change. The road freight industry accounts for 7 percent of global CO2 emissions, consuming over 5 million barrels of oil per year. Our mission is to eliminate CO2 emissions from this industry while disrupting the trillion dollar global freight market.

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