Cloud 3.0 How five key shifts in cloud technology are driving the C-suite agenda

With the vast majority of organizations currently either launching or working on existing cloud technology initiatives, it is no wonder that the subject is considered such a hot topic across many industries. After all, cloud technology is not just about the cloud. It’s also about delivering the cloud’s computing power and technological agility. It’s about helping clients to remain business-relevant and compete in the new cloud computing reality by asking the question: “What is your ‘Possible’?”. 

The five shifts

Cloud computing is driving five key shifts in the C-suite agenda. In order to adapt quickly to the speed of innovation driven by cloud technologies, organizations need to re-invent themselves much faster than ever before and across the full value chain. 
‘Cloud 3.0’ transformation programs within all industries are now becoming commodities and an increasing number of companies are considering cloud initiatives as key differentiators for the future of their business. Embracing cloud computing represents a significant shift in the way businesses approach the delivery of new technology solutions and the ‘Cloud 3.0’ journey must leverage on the services economy, innovation, delivery, connection, and technology to stay ahead of the competition. 
Essentially, cloud technology represents a set of innovations that lay the foundations for improved data management capabilities, optimized business operations, and advanced data analytics components (e.g. artificial intelligence and machine learning capabilities). The deployment of cloud technologies provides a solid base on which to digitize customer channels and enable personalized communications with customers and users. A move to cloud always coincides with investment -especially that of time. Business leaders must understand and subsequently weigh up the impact of the five key shifts on their organization, before leaping into the investment.  
At Deloitte we have been working on high-value use cases that demonstrate the power of cloud-enabled technologies and their capabilities. These use cases will be a key focus of our ICT SPRING EUROPE 2021 representation and you’ll have the opportunity to discuss these with our experienced professionals during the event. Here, we focus on use cases that particularly resonate with the shift towards cloud technologies and how best to leverage the benefits of cloud transformations once the right infrastructure is in place, starting with the ProtecteD capabilities.

ProtecteD: Your AI-solution for face mask detection in public places

ProtecteD applies cloud-enabled visual intelligence to detect protective facemasks as health and safety measures in public spaces increase in light of the COVID-19 pandemic. Our solution can detect ‘no mask’, ‘misplaced mask’, or ‘correct wearing of mask’ which helps raise awareness to the covering of your mouth and nose in public areas where this is advised. Different types of masks, including surgical or homemade, as well as scarves or bandannas, can also be detected by the solution. Thanks to cloud technologies, the solution also allows real-time display of the surroundings to facilitate a group effort towards collective compliance. No individuals are recognized in the process and the footage is not stored or accessible for other usage. This product can assist in creating safer public spaces while prioritizing the health of all.
How does this work?
Real-time recognition: The model detects whether individuals are correctly wearing face masks in real-time and provides an instant output, helping organizations meet public health guidelines. As COVID-19 is an airborne disease, this instant detection is key.
Visual AI facilitation of health and safety measures: The solution displays an output on a screen, allowing for real-time mask detection through visual overlays of the original footage. This can promote positive group behavior and increase people’s awareness of their surroundings.
Prioritization of health and safety: In this global pandemic, we at Deloitte Luxembourg are providing tools to guide and assist in creating a safe presence in the office and in communal spaces while prioritizing the health of our staff and surrounding communities. ProtecteD can help you put safety first.
Cloud deployment: To provide full flexibility, we offer a cloud-based solution and an API connection to our model. This ensures that the solution is compatible with your current systems and environment.
General Data Protection Regulation (GDPR) and data privacy: ProtecteD does not store personal data nor use facial recognition. Therefore, everyone stays anonymous and no footage is stored. Individuals will be notified of the system’s presence in a given public space. Before implementation, a Data Protection Impact Assessment is performed to ensure GDPR requirements are met.
Looking back at the five key shifts aforementioned, this use case shows how cloud can enable innovation and participate in re-imagining how businesses can foster emerging technologies such as artificial intelligence.

Data analytics cloud platforms: Embrace advanced analytics in the SAP world

The SAP Analytics Cloud solution provides a great example of how cloud can provide support in making data management and data visualization accessible to a wider audience. It combines business intelligence (BI), augmented and predictive analytics, and planning capabilities into one cloud environment. As the analytics layer of SAP’s Business Technology Platform, it supports advanced analytics enterprise-wide.
The best thing about the SAP Analytics Cloud, a tool for data visualization and self-service, is that data management and analytics are housed in one place. It helps to make all types of decisions, including strategic and operational, across all diversified teams at the same time. In fact, we can ask questions in a conversational manner and the responses or results are then explained in a natural language.
The SAP Analytics Cloud allows businesses to take one step on their Cloud 3.0 journey by pulling the ‘delivery’ lever of the key shifts. It allows businesses to foster co-creation amongst a single shared cloud environment by empowering their business users on a shared Data Analytics platform that is user-friendly and does not require extensive technical skills to share valuable insight with limited support from IT teams.
One of the highlights we want to bring to the fore is the ease-of-use for end users. Power users can create their own reports (self-service BI and prototyping) without dependency on IT, with ease-to-use live connections to SAP sources or replication methods to other on-premise or cloud sources.  
With the SAP Analytics Cloud you can increase business efficiency and productivity over time as this solution can be easily integrated into an existing system’s landscape with the support of cloud technologies. Users are not only restricted to data visualization, but can also exploit the planning and predictive capabilities. This is a pure business tool, enabled by the power of cloud. 
Cloud analytic capabilities will enable accelerated decision-making using real-time data feeds across various channels. In addition, leveraging cloud capabilities will enable advanced customer follow-up such as those experience via the Salesforce solution, Field Service Lightening.

Field services: Improve your customer experience with Salesforce 

The future of customer service goes way beyond the call center. Organizations now have the means to provide exceptional experiences to their B2C and B2B customers in the field. Cloud technology allows the opportunity to follow employee and customer journeys from the call center agent, through the dispatcher, to a completed service appointment from the mobile employee with agility, flexibility, and real-time tracking.
During ICT Spring, we will present the end-to-end journey from a customer request to the on-site resolution using Salesforce’s Field Service Lightning (FSL), an extension of Service Cloud, using concrete use cases. This use case allows for a more customer-centric view of the business model and is a perfect example of how cloud technology can enable the ‘Innovation’ and “Connect” shift to anticipate customer needs and ensure customer satisfaction.

Cloud technology is about the future 

Today, we can’t imagine working without the Internet, tomorrow we won’t imagine working without the cloud. The way we do business is changing rapidly and organizations must adapt quickly. Cloud technology is an important element in the response to make it possible.
Should you be interested in seeing concrete and powerful examples of cloud-enabled innovation or in exploring new possibilities, come visit us at the Deloitte booth at ICT Spring.


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